BoulderNet Presentation Slides, Zoom Background, zoom call with a diverse group of people networking

Case Study


Brand Strategy

Brand Identity Design

Graphic Design


Project Overview

BoulderNet is a volunteer organization helping individuals through career transitions in Boulder, Colorado. They needed a visual brand to help their members find them and differentiate them from other organizations with similar names.
Person holding a BoulderNet business card at a networking meeting
BoulderNet Logo light on dark with tagline Job Search Networking and PresentationsBoulderNet Style guide fonts, buttons, and colors
BoulderNet Logo
BoulderNet stationery

The Challenge

BoulderNet needed their new brand identity to be clear, professional, and approachable. It also had to feature people at the center, while being mindful of inclusivity and diversity, and somehow include the local community that it represents.

The Solution

The resulting logo design focuses on the humans at the center of the work that BoulderNet does, while nodding to the Boulder community through the outline and shape of the Flatiron mountains. The continuous, but open line drawing also conceptualizes the idea of networking and connection, which is explored more fully in the motion design created for their promo video. The selected complementary color scheme combines the calming, professional, and authoritative qualities of the color blue with the color gold for its associations of success and achievement, as well as its energetic and positive qualities.
“Through a series of meetings, Hari was able to come up with branding and logos which truly reflected BoulderNet’s vision and mission. It was a true pleasure working with Hari and I would recommend her services to any company or organization which isn’t sure their branding is working for them.”
Headshot of Don Parcher
Don Parcher
Co-Leader of BoulderNet
“Hari is really effective at collaboratively working with clients to guide them through the process of distilling their core needs and organizational message into the graphical form that will drive their organization’s future successes.”
Headshot of Trent
Trent Tucker
Co-Leader of BoulderNet

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