BoulderNet needed their new brand identity to be clear, professional, and approachable. It also had to feature people at the center, while being mindful of inclusivity and diversity, and somehow include the local community that it represents.
The resulting logo design focuses on the humans at the center of the work that BoulderNet does, while nodding to the Boulder community through the outline and shape of the Flatiron mountains. The continuous, but open line drawing also conceptualizes the idea of networking and connection, which is explored more fully in the motion design created for their promo video. The selected complementary color scheme combines the calming, professional, and authoritative qualities of the color blue with the color gold for its associations of success and achievement, as well as its energetic and positive qualities.